About the Course
The Brand Management course focuses on the strategic creation and development of powerful brands in today’s dynamic digital marketplace. Students will learn how to design brand identities, create emotional connections with consumers, and position brands competitively through storytelling, advertising, and social media. Key topics include brand equity, visual identity, brand architecture, and global branding strategies.
This course is perfect for students who are passionate about marketing, media, or design, and who want to understand how to influence public perception and drive brand loyalty. With real-world brand case studies and hands-on projects, learners will gain both creative and strategic skills to manage brands that stand out in a crowded marketplace.
Ideal for: Marketing enthusiasts, creative thinkers, aspiring brand managers.
Your Instructor
Ms. Ei Phyo Maw
Ms. Ei Phyo Maw brings a strong academic and professional background to the classroom. She holds a Master of Professional Studies in Public Administration (Aldersgate College, Philippines), a B.Sc in Statistics (Dagon University), and multiple UK-accredited diplomas in Business Administration and Accounting.
With her diverse expertise, she offers practical, real-world insights into brand strategy and development—empowering students to succeed in today’s competitive business landscape.